HelloFresh and Jamie Oliver Limited partnership

HelloFresh and Jamie Oliver Limited partner to make home cooking simple and even more delicious.

R&G client, HelloFresh and Jamie Oliver Limited have teamed up to make it even easier for people to cook delicious, nutritious food from scratch in their own homes.

Both Jamie Oliver and HelloFresh want to empower people to make better food choices and cook using fresh ingredients, no matter what their lifestyle.

HelloFresh has in recent years opened up an entirely new segment in the food industry: cook it yourself, without prior planning, shopping or food waste. “We want to give everyone regardless of the time they have at their disposal or the cooking skills they possess – an opportunity to discover the pleasure of cooking healthy, tasty meals,” says Dominik Richter, co-founder and CEO of HelloFresh. “In Jamie we have found the best, most trusted and most committed partner for this mission.”

R&G’s General Manager, Dean Fowler commented, “We have been supplying HelloFresh with our branded, Nature’s Flavours fresh-cut herbs since 2012. The recent addition of the Jamie Oliver brand will see these two creative businesses inspire even more people to cook healthy, high-quality food.”

He added: “We wish HelloFresh every success in their new partnership and look forward to seeing the Nature’s Flavours herbs used in Jamie Oliver’s delicious recipes.”